ABOUT

Andy Torres is a fashion entrepreneur and content creator who founded StyleScrapbook in November 2007. The blog quickly became one of the leading fashion destinations on the web, catapulting Andy into a career as a pioneer within the digital fashion industry.
StyleScrapbook started as a visual diary of the things Andy loves, styling tips and her popular DIYs, where she taught her readers how to make and customize their own clothing. Andy became an expert on "high and low" styling and shared with her readers how to dress your best, with mixing high end accessories with high street clothes, which caught the attention of an international audience and press, positioning StyleScrapbook as one of the most popular Fashion Blogs worldwide.
Throughout the years, StyleScrapbook has given Andy a voice as a female entrepreneur and given her the opportunity to be the voice and face of national and international billboard campaigns for some of the most recognizable brands, build campaign strategies alongside brands, as well as having the platform to develop one of her big passions; Creative and Art Direction.
Not only has Andy made a name for herself as a pioneer in the fashion blogging movement, but she has also worked as a creative director, stylist and was among the first bloggers to deliver a TED talk back in 2011. She has also gained Television experience, as she hosted her own TV series on Cosmopolitan TV, as well as being a judge on E! Entertainment Television's series in Mexico.
Andy believes that the reason behind StyleScrapbook's success is her unique approach, always staying true to herself and sharing what she genuinely loves and believes in. Since then, Andy has been the face of national and international billboards, as well as media campaigns for brands such as Canon, Mango, Philips, Nike and Kipling, as well as collaborating on projects with brands such as Dior, Louis Vuitton, Salvatore Ferragamo, Burberry, Mercedes Benz, Nike, American Express, Campari, Reebok, Jimmy Choo, Coach, Diane von Furstenberg, Sportmax, Max Mara, and many others.
Most recently, she teamed up with the contemporary Italian fashion House SPORTMAX (MAX MARA group) to successfully design and release a capsule collection, which gave her the opportunity to showcase her vision as a creative director.